We're a collaborative, non-profit uniting experts and influential individuals around the globe to raise consumer awareness and close the gap between modern lip product usage and safety.

A world where lip product safety standards reflect how products are actually used and where safety standards are based on modern science, market data and collaborative expertise.

The Lip Service Alliance informs consumers while supporting the industry and regulatory bodies with scientific research and market data – a true collaborative infrastructure for the modernization of lip product safety standards.

2,300

Times the average person applies lip products each year

40%

Of women 18–34 use four or more lip products daily

80–90%

Of lipsticks and lip glosses contain plastic

Most ingredients in lip products were never intended for ingestion or lip skin absorption, and certainly not at the exposure levels we're seeing today.

It's time to raise awareness of this blind spot and bring the industry together for real change.